KQED News Mind/Shift – Holly Korbey 
Schools have traditionally taught children how to read, and have always tried to encourage reading. But with an understanding that greater literacy is needed for the 21st Century workforce as well as higher benchmarks to meet, schools like Andrew’s are coming up with programming that not only supports the nuts-and-bolts of learning how to read, but tries to hook kids as well: giving kids free time during the school day to read what they wish, holding all-family “literacy nights” to give away books, reading contests with prizes, and more. Parents often want to do the same at home. Some may feel like Baumert, a veterinarian at an emergency clinic, who said that between work, kids and extra-curricular activities, she’s often too tired to fight the reading battle. She knows that loving reading has a host of benefits for her son; she is just not sure where to draw the line.(more)